“Looking forward to the coming years, we saw our structural deficit getting larger and larger over time. We recognize that we are not going to recover until we make permanent, on-going structural changes to balance expenses and revenues.
"The City Council has really worked at increasing the tax base. They’re trying hard to retain and recruit new businesses and jobs, and they’ve approved several new hotels in the city. Some of the hotel projects are on hold because of financing, but as the economy improves we expect to see them contribute to the revenue side" - Santa Cruz City Manager Martin Bernal
“The city was just great [with the Sentinel Building project]. They helped us get a ($2.75 million) bond from the Obama administration’s stimulus package. It’s a loan, but we got a good rate which allowed us to do more. We hired more people, trained more people, and improved the facilities.” - Peggy Dolgenos, Cruzio Internet co-founder
“The [Sentinel building] project is a perfect fit with Santa Cruz values, and will highlight the research being done right on our doorstep in the Monterey Bay Marine Sanctuary. The Exploration Center is the seminal project in the City’s revitalization efforts linking downtown to the beach area and will be a benefit and a draw to the community and visitors for decades to come.” - Bonnie Lipscomb, Santa Cruz Redevelopment Agency Executive Director