- Thu, 02/23/2012 - 13:29
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The City of Carson was recently selected by Porsche as the future home of its Experience Center on the West Coast. The announcement was made on November 16 at the special press preview of the 2011 LA Auto Show at the Los Angeles Convention Center. The Porsche project, a specialized driving course, is one of only five around the world and will be twice the size of the other experience center currently being built in Atlanta, Georgia. Groundbreaking on the project is anticipated for Summer 2012.
The upcoming Porsche Experience Center will be built on a 53-acre parcel around the intersection of the 405 and the 110 freeways. The unique driving facility will feature a state-of-the-art driving skills course, consisting of two courses for driving and hazard-avoidance demonstrations, driving simulators, a human performance center to be used for promoting proper driving posture and testing the drivers’ vision and coordination, a showcase for cars, a retail facility for high-performance auto parts, and a restaurant, among others.
Carson’s prime location – close proximity to four freeways and near major airports – makes it the perfect location for such a project, which expects to draw visitors and customers from across the nation and abroad. With Porsche’s selection of Carson, the city is adding another iconic venue and furthering its goal of becoming a destination city.
A remedial action plan on the site, which is a former landfill, will be undertaken by Watson Land Company -- which owns the property, under the oversight of the California Environmental Protection Agency (EPA) and the Department of Toxic Substances Control (DTSC).
Construction of the project is estimated by the Los Angeles County Economic Development Corporation (LAEDC) to generate an estimated $45.5 million in additional economic output in Southern California. The ongoing operations of the Porsche Experience Center Los Angeles are expected to create a total of 135 jobs with labor income of $6.8 million. Ongoing operations will generate $22.5 million in economic activity annually in Southern California.