The City’s Planning Department sought to update and improve an outdated local commercial sign ordinance that when implemented, would enhance sign quality and streetscape of the commercial areas over time while also reducing the clutter of outdoor “A” frame and other types of temporary signs.

But far from merely taking a heavy handed regulatory approach, the City understands the value of these temporary signs to local businesses while also understanding the inherent limitations of the prior sign code that did not allow for creativity and updated standards. Therefore, a very unique and “business friendly” approach was taken to essentially, exchange value for value. That is, in exchange for precluding the use of certain types of temporary signs, the City’s ordinance was modified to allow for larger sign areas that incorporate unique materials and elements while also exempting architectural signs, sculptures and statues. The net result will be that businesses are now incentivized to incorporate creative uses of art and materials to graphically depict and advertise their business in a variety of ways; and if they do, then will be allowed to add up to an additional 25% of sign area for use on their standard business identification sign.

Although this will take time to implement, as businesses take advantage of the new sign ordinance and perhaps qualify for financial assistance through the Agency’s Façade and Sign Improvement Program, the overall visual character and aesthetic value of the City’s commercial districts will be dramatically upgraded which should lead to increased economic activity given that Big Bear Lake is a unique tourist oriented community and consumers respond well to unique places.